IEI Start-Up Track

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Free Online Coaching Sessions

Join expert panels, gain insights on pitching, and get guidance on bringing your solution to market. Plus, receive support and coaching from superintendents along the way.

Summer Summit Success Lab

Take your pitch to the next level with exploration workshops, pitching practice, and more—held the day after IEI’s summer superintendent summit.

Supe Tank Start-Up Pitch Competition

Compete for exposure and gain invaluable feedback from top district decision-makers during the IEI Fall Summit.

Online Coaching - Free

Various Dates

4 free online coaching sessions featuring different district leaders providing their expert advice each week.
Join a live coaching session at ASU+GSV on Tuesday, April 8 at 8 AM PST. Location: Kansas City BBQ.
Session 1 - March 26: Kickoff Meeting & Strategies for Getting Your Solution in Front of District Leaders: Understanding the Problems that Districts Try to Solve. (Superintendent and District Leader Hosts: Dr. Matthew Friedman Quakertown Community SD, and Kelly Carpenter from Gananda CSD.)
Session 2 - April 8: The Purpose and Passion: Engaging Superintendents and Districts to Showcase Your Mission and Message.
Session 3 - April 30: Superintendent Investment in You and Why We Get Excited about the Entrepreneurial Mindset.
Session 4 - May 20: Developing a Strategic Approach: Identifying and Targeting District Profiles.

Success Lab - $7,500

July 22-23, 2025

Exploration sessions. Startup leaders will have a unique opportunity to refine their strategy with direct input from K-12 decision-makers without the pressure of making a sale.
Opportunities to sign up for 20-minute coaching sessions from industry experts in a 1:1 format.
2-minute drill workshop - get guidance and critiques from superintendents before the real 2-minute drill.
One-hour private coaching workshop with 4-5 superintendents

Book your spot at the Summer Summit Success Lab

Supe Tank Fall Summit - $5,500

November 9-11, 2025

Explore opportunities to pilot your solution with a room full of the nation’s most innovative superintendents.
Present your solution to Shark Tank-style panels of sitting superintendents.
Ample chances to meet with superintendents and partners throughout the summit.
Start-ups get two minutes to present their solution directly to superintendents, who provide real-time feedback and indicate interest through our app—helping both sides quickly identify the best opportunities for deeper conversations and potential partnerships.
Option to attend the Supes' Choice Gala ($1,000 add-on)
Five winners will receive complimentary Supes’ Choice Gala tickets and a $2,500 credit toward a future-IEI Summit Sponsorship!

Apply for Supe Tank Pitch Competition

Supe Tank Fall Summit

Santa Ana, New Mexico

November 9-12, 2025

Seize the chance to take your startup to the next level and engage with key US K-12 district leaders.

At the Supe Tank competition in the fall, companies will have the chance to pitch directly to sitting and emeritus superintendents and receive invaluable feedback. Five winners will receive complimentary Supes’ Choice Gala tickets and a $2,500 credit toward a future-IEI Summit Sponsorship!