Meet the Team
We are Business leaders, strategists, and Event Managers but most of all we are passionate about education.
We believe Superintendents are defenders of our children’s right to a high-quality public education, leading their teams toward effective, sustainable solutions to age-old problems. They must be at the center of discussions around when, where, and how innovation will affect teaching and learning.
Our Team
Doug Roberts
Founder & CEO
Doug has worked with leading ed-tech entrepreneurs and district administrators for almost 20 years, developing partnerships that improve outcomes for students and help nascent organizations get their "sea legs."
Sara Croll
Vice President
Sara Croll has more than 15 years of experience in K-12 education.She has served as a classroom teacher, mentor, and instructional coach in diverse Title 1 schools throughout Florida.
Tiffany Law
Vice President of Partnerships
Tiffany has had a long and successful career in hospitality and event management, cutting her teeth in the restaurant business as a general manager specializing in launching restaurants from the ground up.
Nate Lichte
General Manager, IEI:Advise
Nate has more than 10 years of experience in education and has served in a variety of roles spanning K-12, post-secondary, adult and juvenile justice, and corrections education.
Melissa Crawl
Director of Member & Leader Development
Melissa Crawl has 10 years of experience in the K-12 education system. She served as a classroom teacher in Title 1 schools in Michigan, Florida, and Tennessee.
Herman Gomez
Inside Sales Coordinator
With a career spanning several industries, Herman strives to forge positive, inspired communities, represent both the Latinx and the LGBTQ+ community with humility and pride, and create an environment of love, equity, and acceptance wherever he goes. Before IEI, he has also worked in theatres, nonprofits, and after school programs.
Co-Founders